Minder: An Intervention

Prescription non-adherence is a current epidemic in the United States. Studies have shown that approximately 50 percent of medications aren’t taken as directed. To combat this issue, I’ve created Minder, an intervention that reminds people to take their medicine. It’s a magnetic-backed design with accompanying magnets and can attach to any magnetic surface . As a brand, Minder is fun, colorful, and encouraging—even a little abrasive at times, but it's all in the name of health!

The brand color palette and icons are based off of existing medications. Some are more tongue-in-cheek, while others are just everyday medications.

Color Palette

Brand Icons

Inspired by pharmacy bags, Minder comes in a paper bag style package adorned with the logo on the front and an instruction guide attached to the back. Inside is the main intervention (the pill bottle) and the pill pack (the magnets). The pill bottle can be placed onto any metal or magnetic surface, such as a fridge.

Pill pack magnets

Packaging

The poster series is intended to be a marketing strategy as well as a fun decorative piece. Utilizing Risograph printing, I was able to get an organic texture and screen-printed look that compliments the main components of the brand but still stands out on its own. The same material used for the main packaging is also used for the posters. While some of the posters are more statistics based, others are more light-hearted.

Color Palette

Brand Icons

Pill pack magnets

Packaging

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